In this digital age, brands are increasingly using visual merchandising strategies along with social media to entice their consumers. We find out how they are going that extra mile to build this connect...
From being sported by Mughal royalty to its apt use in modern times, muslin has come a long way
An exhibition, organised in association with Verve in the capital, presented ingenious pieces crafted by eminent artistes and weavers
Sanjay Garg tells us why he’s used chikankari for the first time as he walks us through his collection
us on Facebook to stay updated with the latest trends