India's premier luxury lifestyle women's magazine

Sachin Tendulkar

Sachin Tendulkar, Pepsi

Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
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Tendulkar in Wisden, Sachin Tendulkar, Anjali Doshi, books, cricket
February 11, 2016

Anjali Doshi on Tendulkar In Wisden

Text by Shraddha Jahagirdar-Saxena

A sneak peek into a new anthology on Sachin Tendulkar's career highs...
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Sachin Tendulkar at the launch of the BMW i8 in Mumbai
February 24, 2015

Overheard: “I​t's time to get a bigger parking lot!” at the launch of the BMW i8 in Mumbai
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7 Conversation Starters To Save The Party

Text by Nittal Chandarana

Got the perfect dress but missed what happened in the country while you were on the Riviera? No issues, Verve's round-up of what happened this year will sort you out
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Souza Indian Art
December 06, 2014

A Christie’s auction, a satirical show and an exhibition encompassing sports – Verve presents a variety of offerings for art aficionados
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November 10, 2014

Pitching it Right

Text by Nittal Chandarana. Illustration by Kunal Kundu

Verve reads the autobiography of the one God this nation prays to unanimously; a man most at home in his zone of 22 yards
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