In the current national scenario, the economic liberalisation of 1991 – that, to a large extent, shaped our dreams – seems to be a thing of the distant past. Sonia Singh, editorial director, NDTV and mother of three, who has been reporting on the country’s ups and downs for over 20 years, tactfully balances an objective big-picture outlook with her maternal sixth sense. During a Sunday afternoon in her home, she offers Verve an even-handed take on re evaluating history and preparing for what lies ahead...
Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
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