Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
- Simin Patel And Hashim Badani Walk Us Through Mumbai’s Often-Overlooked Spaces
- Urban Planner Aishwarya Tipnis Is Restoring India’s Heritage Architectural Structures
- Ayurveda Consultant Amrita Kaur Tries On Medicinal Textiles
- Sustainable Architect Rahel Belatchew’s Unconventional Designs Are From The Future
us on Facebook to stay updated with the latest trends