Rita Dhody

Overheard: “I love them and my daughter does too!”
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This fashion wunderkind's highly feminine wardrobe presents a fusion of Western simplicity and understated luxe
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Her client roster reads like the who’s who of the luxury market – Aneesa Dhody Mehta is ready for her firm to be a forerunner in the space. Ambitious and forward-thinking, she claims her place in The Rose Code
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The past year was rough. The dreaded ‘R’ word popped up everywhere. It was the survival of the fittest and the cheapest. Women bought relatively inexpensive items. Lipstick sales were good. Fashion sales were not (at full price); so tabs were slashed. Designers restrategised and redefined haute. Boyfriend chic (borrow his clothes since you have no new ones), vintage (borrow grandma’s for similar reasons) and power shoulders (intimidate at work-place so they do not fire you) rose to prominence. Even couture in Paris offered (hush hush) ‘package deals’ to their loyal customers. Suddenly, apparel was available at almost lipstick prices. What joy… let us buy everything!
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This year’s Verve list identifies the three Cs in each of the ladies. They are varied in profession, personality, opinion and attire. Yet they are threaded together by distinction, which sets them apart. These fashion-forward women certainly deserve kudos for being the nation’s style-guides in their own inimitable ways.
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