India's premier luxury lifestyle women's magazine


Sachin Tendulkar, Pepsi

Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
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Baba Sehgal, Indian rapper

Mapping The Unique Trajectory Of Baba Sehgal’s Success

Text by Akhil Sood. Photographs by Shweta Desai. Styling by Akanksha Pandey. Make-Up by Hina Patel at Make-Up Designory

For a lot of young Indians today, he might only be relevant as a postmodern, internet celebrity – the guy who writes meme-tastically absurd lyrics about rajma and flatulence. However, the origin story of Baba Sehgal’s fame actually began almost 30 years ago, during the Indipop boom...
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January 24, 2019

Shahnaz Habib, the JCB Prize for Literature-winning translator, talks to Preksha Sharma about the joys and perils of translation
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January 23, 2019

While poets face the harshest criticism for emotions getting lost in translation, we speak to Chabria, who translates layered, dense and, at times, rapturously erotic poetry
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Francois-Xavier Durandy

Process, cultural contexts, challenges and recognition... we speak to Durandy, who recodes Hindi films — from the Indian head bobble to a sindoor-lined maang — for the French viewer
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Aarifa Bhinderwala, Pole dancer, Ranjana Dave, Odissi dancer

What Happens When A Pole Dancer And An Odissi Master Spend An Afternoon Crossing Forms

Text by Sadaf Shaikh. Photographs by Debarati Sanyal. Styling by Shweta Navandar. Hair and Make-Up by Saher Ahmed, Faze Creative Management. Location Courtesy: The Space, Juhu, Mumbai

Dancing might be poetry in motion, but there’s a science to it. Pole dancer Aarifa Bhinderwala’s agile spins and inversions defy gravity, and Odissi dancer Ranjana Dave elevates simple physics to keep her lower body firmly grounded while her torso is fluid and snake-like. Verve spends an afternoon watching how the two women’s mutual intuition for movement results in beautiful synchronicity
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