Ever since the American sneakerhead subculture was co-opted by the mainstream and luxury fashion industries, global Instagram feeds have been filled with images of Nikes, Yeezys, Balenciagas, or whichever brand has dropped the season’s It shoe. But to sneakerheads, they are more than the latest fad. A number of women are in the vanguard of the burgeoning movement here in India, and Rushmika Banerjee speaks with five of them to get some diverse viewpoints on what makes this footwear staple an aspirational commodity.
Move over Ultra Violet, there’s a new colour in town
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