Frida Giannini

Overheard: “Make fashion, not war?” at Gucci’s new store opening in Moscow
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Tapping into the 70s, Gucci exhibited a tasteful collection that was high on glamour and gold
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Overheard: "I used to be a red lipstick kind of girl, until I discovered the wonders of orange" at the launch of Gucci Cosmetics at The Carlyle Hotel in New York
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Create your own Gucci handbag from a choice of iconic styles, über-precious leathers, irresistible choice of colours and hardware....
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Right now, Gucci is Frida, and Frida is Gucci. Whatever Ms Giannini does, the world considers gospel. The creative director of the Italian luxury giant has been piloting the brand since 2005, steadily reasserting the Gucci stamp, digging into its legendary archives and reinterpreting classics, but always keeping things contemporary. Presently in its 90th year, the company ranks as one of the most coveted luxury brands in the world, and there are no questions regarding how instrumental Frida Giannini has been in this ascent to the top. Verve quizzes the powerhouse about celebration plans and things to look forward to
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