fast fashion
Sisters Tashi and Tara Mitra demonstrate to Verve how deviating from the mainstream can bend the way we think, live and dress
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Creative consultant Ekta Rajani and businessman Suresh Rajani may share the same blood, but their approaches to style are hardly related. The daughter’s downsized and minimalist-yet-original wardrobe has inspired young consumers to re-evaluate their purchasing patterns, while the equally couture-conscious father follows a more outlandish school of fashion. Verve spends a day observing the pair’s tailor-made modes of self-expression
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There’s a growing wave of young people in urban India who are renouncing shopping altogether in favour of making their own clothes. Five creative individuals share their stories.
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