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Like Father Unlike Daughter

Text by Sadaf Shaikh. Photographed By Sushant Kadam. Hair And Make-Up By Anuradha Raman. Location Courtesy: Soho House Mumbai

Creative consultant Ekta Rajani and businessman Suresh Rajani may share the same blood, but their approaches to style are hardly related. The daughter’s downsized and minimalist-yet-original wardrobe has inspired young consumers to re-evaluate their purchasing patterns, while the equally couture-conscious father follows a more outlandish school of fashion. Verve spends a day observing the pair’s tailor-made modes of self-expression
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