India's premier luxury lifestyle women's magazine
Verve People
January 20, 2014

Sheetal Vaidya: The Empress Of Rose

Text by Sitanshi Talati-Parikh. Photograph by Toranj Kavyon. Styling by Shirin Salwan. Make-Up And Hair by Ayesha Mistry

The House Of Rose’s ambassador, Sheetal Vaidya, introduces The Rose Code – a specially selected group of women achievers who are their own brand. Twelve women who are ambassadors of more than beauty and style, who stand for entrepreneurship and talent, strong self-worth and achievement, will be unveiled every month this year in subsequent issues of Verve

“A reflection of my personality is not just constrained to what I wear or carry but the way I live my life.”

The graceful and poised Sheetal Vaidya, Brand Ambassador and Director, Luxury Sales for The House of Rose, has given real women the ability to think big. After marrying childhood sweetheart, Biren Vaidya (MD of the Rose Group), she helped make the Rose jewellery brand a fabulous icon of luxury and style, and by becoming the face of the brand she continues to inspire young women to live their dreams.

She admits, “I’m quite shy by nature and was unsure of becoming the face of Rose but was persuaded by my husband, Biren, and the Rose marketing team. Biren has always believed that women are the superior sex and has always encouraged me to explore the full potential of my talent and aspirations. It is our continued belief that women should unreservedly take up challenges in this modern world and have the potential to achieve great things.”

Rose, with Sheetal Vaidya as the face, has therefore gone a step further and chosen to unveil The Rose Code. They wish to use the success and respect associated with the Rose name and its brand ambassador, towards celebrating women who transcend their roles to becoming achievers in their field. Women who have created a unique space and name for themselves, with their passion for work and in great style – in spite of the wealth, power and beauty they possess – the go-getters who deserve special attention for what they give above and beyond their work, be it ambassadors for meaningful causes or as owners of thriving businesses.

A fitness lover, voracious reader and intrepid traveller, Sheetal Vaidya successfully wears multiple hats – luxury professional, wife, daughter-in-law and mother to two boys, Arjun and Karan. Fascination for jewellery and a keen interest in the design element drew her to the family business. She has found the experience of being part of the founding team of Rose challenging but simultaneously deeply enriching. Success, for her, lies in “the strength of the family, which to me is all the people who I work with at Rose and the happiness that we bring to them.” And as she begins to curate the women who have proven themselves achievers in their fields, she has just one message for all the aspiring young women of today: “Always follow your heart and passion; and never give up on your dreams.”

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