India's premier luxury lifestyle women's magazine
Verve People
September 09, 2014

Verve and Louis Vuitton Diaries #7 Rashi Bhimani

Text by Shirin Salwan. Photograph by Indronil Mukherjee. Location Courtesy: Taj Bengal

Verve and Louis Vuitton revisit the charming city of Kolkata to catch up with eight charming women, and discover their love for fashion, diamonds, high heels, eye-catching arm candy and much more…

RASHI BHIMANI, FASHION MEDIA CONSULTANT
Shuttling between Kolkata and New Delhi, Rashi is one fashion powerhouse. “My personal style has always been centred on comfort, and understanding what suits my body type and looks good on me,” she explains looking chic in her Dev R Nil dress. “Fabric, shape, stitching quality and finishing matter to me.” she adds.  Sure enough, being a fashion media consultant and brand developer needs an eye for detail, something that comes naturally to her. “My first LV purchase was not too long ago; I was in New York for a holiday and was passing the brand’s flagship store while strolling down Fifth Avenue. Things happened very quickly after that – I somehow found myself inside the store and very shortly afterwards, came out with a brand new Neverfull and a big smile. A Mahina and an Artsy have been more recent additions, and a Delightful is next on the list,” she adds with a smile. “Dev R Nil is my ‘go to’ label – their clothes are effortlessly chic and their lines have pieces to suit casual, semi-dressy and dressy occasions for both day and evening. Sailex is another clothing label I like. Suhani Pittie and Neelam Narang are my favourite jewellery labels and I have quite a stock of their pieces. A new jewellery designer I am watching is Mrinalini Chandra.”

Between Delhi and Kolkata, Rashi finds her heart rooted in the beautiful city of Kolkata. “The marriage of the old world with the new is the most fascinating aspect about this city; you can zip between the 18th and 21st centuries effortlessly. The old world is disappearing, which is the law of nature. But the city works ferociously to arrest this decay. The same laws apply in the wardrobes of the city’s fashion-conscious set; beside a McQueen dress there will always be space for a prized, century-old handwoven Dhakai jamdani sari.”

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