India's premier luxury lifestyle women's magazine
Verve Trendsetters
June 10, 2016

Meet Kriti Tula — The Designer Behind Doodlage

Text by Zaral Shah. Photographs by Tejal Pandey (Mumbai), Ankush Maria (Delhi). Styling by Shweta Navandar. Make-Up by Inglot (Mumbai And Delhi)

Known for supporting the environment in style and giving pride of place to raw materials

Your very first creation for Doodlage
Upcycling my dad’s favourite grey tweed blazer to create a cool women’s jacket.

Artistic quest
To flawlessly blend fabric waste to create sought-after fashion. I want to create one-of-a-kind pieces which become wardrobe essentials and are wearable art.

Currently on your iPod
It’s a mix of the old and the new…One Republic, Coldplay, Lana Del Rey, Regina Spektor, Death Cab For Cutie.

TV shows you love
Classics like Friends, Big Bang Theory, Alfred Hitchcock Presents.

Your masterpiece would be
To be able to actually create a completely upcycled wedding trousseau. It will be more of a design challenge.

Your midnight snack is
Nutella on breadsticks!

Trend, fabric and feel — in order of preference
Fabric, trend, feel.

You, in three words
Workaholic, researcher and camera-awkward.

When not at work
On vacation, trekking somewhere or chilling at a beach.

Three things on your bucket list
To learn a new language, travel a lot and go deep-sea diving.

Looking forward to in 2016
More stores, collaborations and collections. Introducing an exclusive eco-friendly fashion-cum-lifestyle platform for more brands like ours.

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