India's premier luxury lifestyle women's magazine
February 13, 2019

Women on the silver screen had just begun to showcase a certain confidence, independence and joie de vivre. And ’90s...
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Verve Trendsetters


The Pinwheel Project,
Four women entrepreneurs come together to create a...
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Vaibhav Lodha, FTcash
In conversation with Harvard alumnus, 2016 Acumen Fellow...
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Kanika Jain, Kanelle, Indian designer, fashion label
The designer's inventive manipulation of fabrics and modern...
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Advaeita Mathur, Creative Head, Studio Metallurgy
Ethical workmanship, clean lines and a conceptually-driven approach...
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The fresh list, Ritesh agarwal
Ritesh Agarwal's venture successfully took the guesswork and...
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The fresh list, Aditi chauhan
Aditi Chauhan, who also secured a spot in...
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Sachin Tendulkar, Pepsi

Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
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Baba Sehgal, Indian rapper
February 19, 2019

For a lot of young Indians today, he might only be relevant as a postmodern, internet celebrity – the guy who writes meme-tastically absurd lyrics about rajma and flatulence. However, the origin story of Baba Sehgal’s fame actually began almost 30 years ago, during the Indipop boom...
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Aamir Khan, Featured, Kiran Rao, Online Exclusive, Rubaru Roshni, Svati Chakravarty Bhatkal, TV show
January 25, 2019

After a successful season of Satyamev Jayate, the journalist-turned-film director readies for her next big release with Aamir Khan
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January 24, 2019

Shahnaz Habib, the JCB Prize for Literature-winning translator, talks to Preksha Sharma about the joys and perils of translation
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January 23, 2019

While poets face the harshest criticism for emotions getting lost in translation, we speak to Chabria, who translates layered, dense and, at times, rapturously erotic poetry
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Francois-Xavier Durandy

Process, cultural contexts, challenges and recognition... we speak to Durandy, who recodes Hindi films — from the Indian head bobble to a sindoor-lined maang — for the French viewer
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Aarifa Bhinderwala, Pole dancer, Ranjana Dave, Odissi dancer
January 17, 2019

Dancing might be poetry in motion, but there’s a science to it. Pole dancer Aarifa Bhinderwala’s agile spins and inversions defy gravity, and Odissi dancer Ranjana Dave elevates simple physics to keep her lower body firmly grounded while her torso is fluid and snake-like. Verve spends an afternoon watching how the two women’s mutual intuition for movement results in beautiful synchronicity
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