India's premier luxury lifestyle women's magazine
December 04, 2019

Five years after learning how to swim, Sukhada Tatke finally tests the waters outdoors and contemplates the existential uncertainties of...
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Verve Trendsetters


The Pinwheel Project,
Four women entrepreneurs come together to create a...
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Vaibhav Lodha, FTcash
In conversation with Harvard alumnus, 2016 Acumen Fellow...
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Kanika Jain, Kanelle, Indian designer, fashion label
The designer's inventive manipulation of fabrics and modern...
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Advaeita Mathur, Creative Head, Studio Metallurgy
Ethical workmanship, clean lines and a conceptually-driven approach...
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The fresh list, Ritesh agarwal
Ritesh Agarwal's venture successfully took the guesswork and...
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The fresh list, Aditi chauhan
Aditi Chauhan, who also secured a spot in...
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December 12, 2019

Creative consultant Ekta Rajani and businessman Suresh Rajani may share the same blood, but their approaches to style are hardly related. The daughter’s downsized and minimalist-yet-original wardrobe has inspired young consumers to re-evaluate their purchasing patterns, while the equally couture-conscious father follows a more outlandish school of fashion. Verve spends a day observing the pair’s tailor-made modes of self-expression
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November 26, 2019

At a time when unmarried women were the exception, ’60s superstar Asha Parekh defied the norm and rejected a long list of suitors. Bollywood history rookie and the soon-to-wed Sadaf Shaikh reconciles her 21st-century feminist ideology with the still-single actor’s understated iconoclasm as their conversation elides the 50 years between them. . .
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MULTI-HYPHENATE MILLENNIALS The 21st century’s countless opportunities for self-publishing content promise shortcuts to success, but brothers Devansh and Dhruvin Doshi understand that the road towards truly fulfilling their dreams is a long one. The acting-writing-directing duo bear the hallmarks of the post-Gen X breed – ‘wokeness’, creativity and an entrepreneurial spirit — and Shraddha Jahagirdar-Saxena […]
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October 24, 2019

Ever since the American sneakerhead subculture was co-opted by the mainstream and luxury fashion industries, global Instagram feeds have been filled with images of Nikes, Yeezys, Balenciagas, or whichever brand has dropped the season’s It shoe. But to sneakerheads, they are more than the latest fad. A number of women are in the vanguard of the burgeoning movement here in India, and Rushmika Banerjee speaks with five of them to get some diverse viewpoints on what makes this footwear staple an aspirational commodity.
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October 23, 2019

In the wake of the #MeToo movement, the male-dominated comedy industry is transforming into an inclusive space. Anuradha Menon, still recognised for her iconic alter ego Lola Kutty, spends an afternoon with Prashasti Singh, the show stealer from last year’s Comicstaan lineup, and the two women pull back the curtain on inherent biases and the evolving scene. Between generous doses of laughter and nostalgia, Sadaf Shaikh has a front-row seat for this unexpected yet synergetic interaction.
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Puja Sarup, Actor, Pulkit Mogha, Photographer
October 22, 2019

In a compelling collaboration arranged by Verve, Puja Sarup, an actor pushing the boundaries of Indian mainstream theatre with her portrayal of a drag king, plays muse to Pulkit Mogha, a photographer who uses Instagram’s shiny grids as windows into stirring queer stories. Megha Shah discovers a common heart that beats in anticipation of a more accepting audience
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October 17, 2019

The perks of cyber popularity can undoubtably be intoxicating, but they are exponentially rewarding when you leverage the web to engage in constructive social criticism and open up dialogues. Verve’s follow list includes these eight prolific posters who are leaving a legacy that goes beyond the likes…
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