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Fashion
January 05, 2016

Cool Collab: Louis Vuitton X Final Fantasy

Text by Wyanet Vaz

From Jaden Smith in a skirt to a virtual model fronting the campaign, Louis Vuitton surpasses boundaries and how!


While the New Year urges newer risks, Louis Vuitton begins 2016 with a virtually stimulating concept for their spring-summer campaign. Merging fiction and reality, the advertising campaign stars ‘Lightning’ – a video game character from the Final Fantasy series. Creative director, Nicolas Ghesquiere partnered with video game artist, designer and director Tetsuya Normura of Square Enix to animate these images and come up with a cool multimedia spread. We like how LV cleverly manages to integrate their spring-summer inspiration – which happens to be mix of sci-fi, futuristic elements and digital media – into ‘Series 4’.

While there may not be much of an overlap between fans of the fashion house and the video game, Louis Vuitton certainly gets credit for raising the benchmark.

Don’t miss the other collaborations with artists like Juergen Teller, Bruce Weber, and Jaden Smith looking rad in a pleated skirt. We’re all for changing the game.

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