India's premier luxury lifestyle women's magazine
Luxury & Brands
May 04, 2014

Branding Your Bag

Text by Sitanshi Talati-Parikh

The 160-year-old brand, Louis Vuitton, allows you to customise their products in 3 different ways. Verve guides you through the process….

  • Casino Trunk
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    Hand Painting
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  • Louis Vuitton personalisation
  • Keepall Mon Monogram
    Keepall Mon Monogram
  • Louis Vuitton personalisation

I was floored when I heard that a gentleman had a custom-created Louis Vuitton case made just so that he could carry his mother’s homemade apple pie around in his travels. How does one go about customising a Louis Vuitton product? There are three distinct ways in which you can do so:

1. Special Order

WHAT This is a special creation, made specifically for people who want a custom Louis Vuitton case to carry something special like a guitar or their mother’s homemade apple pie, a baby bottle holder or a hair dresser’s trunk, or the famous Baroda tea case. With a specific concept in mind, you can sit with a brand representative (expect four-five meetings) and arrive at a sketch of the product you would like created. It is most likely based on something you have seen. You can then select the leather or canvas and choose the inside lining. Certain styles are non-negotiable. What that means is that certain styles can only be customized within boundaries, for instance, the Monogram canvas with gold fittings is linked to natural leather handles.
WHERE The order can be placed in any Louis Vuitton flagship store.
HOW One craftsman in France works on this piece from start to finish, and it can take up to six to eight months to complete.

2. Made to Order

WHAT It is a selection of products out of the Louis Vuitton permanent collection which are available for order in a selection of predefined exterior materials and interior linings. Any available product can be customized to some extent within the listed options.
WHERE The order can be placed in any Louis Vuitton store.
HOW This would take 1-3 months to complete.

3. Personalisation

(a) Hot Stamping
WHAT You can get a personalised ‘stamp’ on luggage tags, bags and wallets (depending on the style and material), at the time of purchase.
WHERE This can be done at the store level
PRICE There is no cost involved.

(b) Mon Monogram
WHAT
You can create a personalised monogram within the Louis Vuitton template. There are options designed according to the style of the bag. This can be done with initials as well. They are generally vertical stripes of varying colours, taking off from how royal families have their own colour codes.
WHERE This is done on a few predefined products before purchase. You can use the computerised simulation app at a flagship store.
HOW This takes six to eight weeks to get done and the colour won’t scrape off. The application will also give you the exact delivery date and time once you are done making your choice.
PRICE There is an additional cost for this.

(c) Hand painting
WHAT You can get your bag hand painted.
HOW This can be done at the time of, or even after purchase, though the latter depends on the condition of the canvas.
PRICE There is no cost involved.

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