India's premier luxury lifestyle women's magazine
Fashion
August 01, 2014

Fashion’s Brush with Art #1: Jaideep Mehrotra for Verve

Muse: Kalki Koechlin. Photographs by Jatin Kampani. Art by Jaideep Mehrotra. Styling by Nisha Jhangiani. Assisted by Shirin Salwan. Make-up and Hair by Clint Fernandes.

Jaideep Mehrotra creates an exclusive work of art for Verve using Kalki Koechlin as a muse. See the dramatic before and after transformation and discover the artist’s thought process

JAIDEEP MEHROTRA
“My aim was to give her an ethereal look.”

FIRST REACTION ON SEEING KALKI’S IMAGE
“Diaphanous”.

THE INSPIRATION AND THOUGHT BEHIND HIS ARTISTIC CREATION
“Though I was given a photograph to work with, I wanted to include my current obsession of decoding a digitised world with the perception of reality. That is why I decided to create the image using a painted surface as well as a layer of text. The design is an extension of her clothes, which along with the golden hue on her skin, aims to give her an ethereal look. The text reads: “Obviate to see clearly. Lines by Jaideep Mehrotra.”

THE FUSION OF ART, FASHION AND PHOTOGRAPHY
“All are creative expressions and when combined, could give serendipitous results.”

In the course of 40-plus years, Jaideep Mehrotra evolved a unique style, starting out with works in oils, acrylics and cast resin sculptures. He pioneered the use of digital art in the country, diversifying into an amalgam of painting and computer-generated imagery and video art. He is rated amongst India’s finest inventive contemporary artists and has had 22 solo exhibitions and numerous group representations, both in India and abroad. His works form part of the collections of  prestigious companies and individuals all over the world.

“Watch the behind-the-scenes shoot of the making of these fabulous canvases here.”

“And read about Kalki’s views on art and cinema in the exploratory cover story here.”

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