India's premier luxury lifestyle women's magazine
March 11, 2015

Cate Blanchett Says Yes!

Text by Wyanet Vaz

Si Intense, the new fragrance from the house of Giorgio Armani, is all about choosing your ‘Yeses’, and sticking to them

If the Women’s Day feed on social media, has got you into Phenomenal-Woman mode, then we’ve got you the splurge of the moment. Giorgio Armani’s new fragrance Si Intense is as fierce as the name suggests. If you remember, its predecessor Si opened with black currant nectar but receded to airy florals. The new fragrance is richer with the same blackcurrant heart extract, but is surrounded by strong ingredients like mandarin, bergamot and freesia.
Created for the Maya Angelou-profiled woman, they have aptly picked Cate Blanchett to front this campaign. In barely a minute, she lists the things that she is passionate about, and everything in her life that deserves a ‘Yes!’

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