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Fashion
November 05, 2016

5 Takeaways from Burberry’s Latest Ad Campaign

Text by Saumya Sinha

The cinematic trailer will leave you asking for more…

When it comes to matters sartorial, Burberry has always been at the top of its game. After shaking things up in the digital world, the British fashion house is celebrating its 160th anniversary with a cinematic campaign – The Tale of Thomas Burberry. This short movie reimagines iconic moments that have shaped the brand’s history.

A mix of fictionalised and real-life events, the campaign stars Domhnall Gleeson as Thomas Burberry and Sienna Miller as Mr Burberry’s fictional love. Sir Ernest Shackleton – the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions is played by Dominic West, and pilot Betty Dawson, a character inspired by the achievements of Betty Kirby-Green is played by Lily James.

Directed by Asif Kapadia, this three-minute time-travel to Burberry and its founder’s past is bound to captivate you from the off.

Five things you didn’t know about Burberry:

Humble beginnings

The master craftsman, born in 1835, was an apprentice draper before he established Burberry in 1856 at the age of just 21. Back then, he specialised in outdoor clothing only.

Icon in the making

In 1879, Thomas Burberry invented the innovative fabric – gabardine. Breathable and weatherproof, it revolutionised rainwear which was typically all about heavy and uncomfortable clothing.

Flying high

In 1937, British pilots A.E. Clouston and Betty Kirby-Green broke the world record for the fastest return flight from London to Cape Town in ‘The Burberry’ aircraft which was sponsored by the brand. The aviation garments worn by Clouston and Green for this historical flight were specially designed by Burberry.

Power of the trench coat

It was developed to serve the needs of the military in the early 20th century. The epaulettes displayed an officer’s rank while the belt’s metal D-rings were used to attach equipment.

Traveller’s grail

Gabardine’s protective and lightweight qualities made it well-suited to cope with inhospitable conditions. It is no surprise then that the brand was the dressmaker of choice for several polar explorers back in the day.

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