India's premier luxury lifestyle women's magazine
October 24, 2016

Aneeth Arora On Péro’s Forbidden Garden Collection

Text by Tanisha Choudhury

The designer speaks to us about everything from her love of Indian textiles to the rise of sustainable fashion

Péro aesthetic and philosophy…
“Péro is for the wearer who is comfortable in what she is wearing. Before style, comfort is her priority. Our design philosophy is all about attention to detail and adding a personal touch to your clothing. It’s about being effortlessly stylish, rather than putting too much effort into what you’re wearing.”

Instagram show…
“Our Spring Summer ‘17 line is called Forbidden Garden because we shifted to a new place and not many people had seen it yet. Through this online show we wanted to invite them into our space, so people could see where we work from. Since it was physically impossible to accommodate so many people, we decided to do a virtual show from the new space and take it to people.”

Inspiration behind Forbidden Garden…
“One of our main inspirations was the work of Danish artist and botanist Pierre-Joseph Redouté, who used to make botanical paintings of flowers for the court of Marie Antoinette. What we liked about the paintings was how realistic they looked, so we tried to simulate that in the embroidery we did. We used the age-old technique of long and short satin stitches to achieve that shading and make the florals look realistic.”

Textile love…
“I was studying fashion at NIFT, and when I was doing the final collection I realised that my knowledge of textiles was lacking. So I went on to pursue textile design at NID. That’s when I realised that if I were to start a label of my own, I would start at the fabric stage and make my own textiles, rather than buying the existing fabric because that gives me more liberty. As an artist it just feels like I can weave my own canvas and then paint on it, so it’s a very complete feeling.”

On craft-based luxury…
“I think craft is a luxury in itself. It is a handmade thing. If you look at the literal meaning of handmade in fashion terminology, it means couture. Couture cannot come at the same price as a prêt line, where everyone is able to wear it. People have to respect the fact that it is handmade and that’s why it is priced a certain way.”

The rise of sustainability and slow fashion…
“I think we can give some credit to social media because everything is talked about and it’s out in the open and it’s accessible to a lot of people. So even though in the past people were working on sustainable fashion quietly, now a bigger audience is getting exposed to it. They are getting to know about Indian textiles. Designers are using crafts and sustainable methods, which makes it more available to people. This shift has also educated people about their own crafts and the variety of textiles available in India.”

Favourite craft techniques…
“I wouldn’t like to specify any one, because every craft in India has a very special appeal to it and I cannot be partial to one. Every season we work with at least 5 crafts, if not more, from different regions and each one is so unique.”

The Péro bride…
She’s one of those unconventional brides who doesn’t want to go by the rules of dressing up like a bride ‘should’. She is someone who will probably wear a lace dress with sneakers.

Good Earth association…
“We recently started working with them and we hadn’t announced to anybody that we are with Good Earth in Mumbai. So this is our way of doing that.”

Visit Good Earth in Mumbai to shop the Lazy Péro pop-up on till October 27, 2016. The pop-up is retailing Péro’s FW16 collection.

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