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May 06, 2014

Ussie: Photo-bombing the selfie

Text by Wyanet Vaz

On the beach in Mexico? Take an ussie! People have evolved from clicking a narcissistic selfie to a more socially approved ‘ussie’. Verve gives you the know-how on this newest social addiction

  • Oscar ussie with Jennifer Lawrence Bradley Cooper Ellen DeGeneres
    Ellen DeGeneres' massively popular Oscar ussie
  • Obama ussie
    David Ortiz's impromptu ussie with Barack Obama
  • Amitabh Bachchan Varun Dhawan ussie
    Varun Dhawan's star-struck ussie with Amitabh Bachchan
  • Tag Heuer Shah Rukh Khan ussie
    Backstage ussie with Shah Rukh Khan at Tag Heuer's Carrera celebration
  • Andrew Garfield ussie
    Andrew Garfield snapped an ussie at a fan-event in Singapore
  • Brad Pitt Angelina Jolie ussie
    Brangelina's ussie moment at The Oscars
  • IIFA ussie with Shahid Kapur Farhan Akhtar Sonakshi Sinha
    Shahid Kapoor replicates the Oscar-ussie at the IIFA Awards
  • Deepika Padukone Kalki Koechlin Koel Purie pout for an ussie
    Bollywood's glam divas take a pout-worthy ussie
  • Hillary and Bill Clinton ussie
    Jimmy Kimmel and the Clinton family take an all-smiles ussie
  • Lakme Fashion Week ussie
    Shantanu and Nikhil take an ussie at end of their show at Lakme Fashion Week

The infamous Ellen DeGeneres/ Bradley Cooper Twitter celebrity picture, with a record-breaking shot holding 11 people, knocked out the selfie wave. After scouring the internet, we took an instant liking to the term ‘ussie’.

What is an ussie?

Zafar Rais, CEO at MindShift Interactive, gave us the complete low-down on this growing obsession. He defines ussie as the next-level selfie. “It’s a self-inflicted group photo where the participant of the group also acts as the one taking the picture.” More justifiable than the selfie, it adds more viral-ity to your photograph once uploaded, as ussies are interesting to the person taking them and the ones in them – unlike its unfriendly predecessor.

Verve’s guide to perfecting the trend

1. The person with the longest arm should take the picture, to ensure the most panoramic and flattering view. Make sure the person taking the picture doesn’t hold the award for shakiest hand, or else all you’ll have is a distorted mess.

2. The more people in the frame, the better your lighting should be.

3. Practice your pose. A few calculated moves can avoid the usual clamouring of “No! Delete that one”.

4. Look into the eye of the camera. Most have the tendency to look at their reflection. Whichever you do, it’s best to look in the same direction.

5. The perfect time to click an ussie is in swimsuits with suntans! We all know how it’s never easy finding someone to take a photo for you. Ussies lend the hand and ability to click the photo independently, without missing out on the friend who usually forfeits being in the picture.

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