India's premier luxury lifestyle women's magazine
Technology
August 09, 2014

App: Learn Sari (Draping)

Text by Nittal Chandarana

Draping the sari is now right at your fingertips….

  • KalpanaShah, LearnSari, Technology, App
  • Kalpana Shah, Learn Sari, Technology, App
  • Kalpana Shah, Learn Sari,Technology, App

No longer will you have to tiptoe behind a smug relative to aid and abet draping that sensuous sari. After dressing some of Bollywood’s finest in this signature apparel, Kalpana Shah, author of The Whole 9 Yards along with her publishers, Klipart Kreations, has put forth Learn Sari. An app to end all sari woes, it is available on the Apple App Store and the Google Play Store, and has managed to garner a collective sigh of relief from women world over. Not only does it offer illustrations and an extensive photo gallery, but also a volley of videos to make the process a whole lot easier. We let the sari expert do the talking.

The Book to App Challenge
“The world is moving fast and transforming rapidly. The sari, India’s traditional garment, has to live up to the expectations of the modern minds and their needs. Sari draping via an app connects with all in terms of portability, mobility and acceptability. The book is more of photographs and text. An app has visual appeal and sound. To cater to the needs of an app, we had to shoot video tutorials exactly as displayed in the book but with sound and subtitles for the app. That was a big challenge.”

Style Check
“The ‘Basic Style’ and ‘Corporate Style’ are current hot sellers. The former is the best for amateurs and the latter is one of the easiest. ‘Square Pallu’, too, is fast catching up. I have planned a few more sari draping styles with a focus on current trends. For instance, the ‘Dhoti Style’.”

Response
“The response has been overwhelming. The app, with a choice of eight styles, each of them explained in videos as well as photographs is actually a Sari-pedia in itself!”

Who wears it best
“Hema Malini does stand out. As does Kirron Kher.”

Must be seen in a sari
“Michelle Obama and Oprah Winfrey for sure.”

Here to stay
“The sari has been the culture of India for years. This one unstitched garment can be draped in hundreds of styles. It can look gorgeous on any shape or body size. It can be worn in a traditional fashion; or even as a modern garment, like a gown. The sari is here to stay.”

You can get this app on your phone now. Apple addicts click here.  Google geeks right here.

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