Search Results for: Bollywood style awards
The fashion in films is no longer just inspirational, but also aspirational. Manish Malhotra’s designs for the lead couple in Yeh Jawaani Hai Deewani proved irresistible to shoppers on Pernia’s Pop-Up Shop. Designer Anju Modi revealed that her creations for Goliyon Ka Raasleela Ram-Leela are so popular that she has been deluged with everything from timid requests to strident demands to recreate the looks for her clientele. And the humble half sari or dhavani from Chennai Express has become a fashion statement. Costuming has not just changed the viewing experience, but has altered the way we consume fashion.
Indian cinema has proven with its recent offerings that it can confidently step up to the plate and serve style that matches the character and mood of the movie rather than cook up a half-baked stew of fashion and metre. As Verve pointed out last year, couture has found a definite place in Indian cinema, whether through a subtle pair of designer shades or through a statement handbag. The good news is high fashion isn’t being used as candy floss on the big screen – it’s playing a specific role. Costumiers are equally willing to turn to village threads for authenticity, or design garish, bordering-on-the-vulgar outfits for a real-life character, as they are to doll up their actors in an international label. While there may not be any path-breaking moves here, costume design 2011 has been authentic, stylish and character-oriented. It sets the stage to push the envelope further, away from the sensationalist and dysfunctional ensembles of the past. Verve picks out four movies that impressed with their true-to-the-grain styling, and Verve recreates these looks with young actors Sarah Jane Dias and Sahil Shroff