'09 Issue 05

Substance over spin. PR beyond press. Web 2.0-based tools. A group of young, dynamic and stylish women PR entrepreneurs with uniquely creative approaches to communications are revolutionising the boutique space of lifestyle PR by pushing typical boundaries. Key agents of awareness and change, they’re playing a vital role in connecting and shaping New India by innovating media solutions and building strong brand identities. Verve explores their lives in PR as well as the PR in their lives, zooming in on how they live, dress, work and play
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Shruti Pathak, the voice behind Mar Javan, is a singer to watch
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After forgettable forays on screen and an unremarkable directorial debut, Abhishek Kapoor is riding high on the success wave of Rock On!! Talking awards, his collaboration with Farhan Akhtar and his aspirations, Verve finds the director living out his rock anthem Sinbad the Sailor as he continues to follow his passions and navigate untried waters
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Arjun Mathur steps out from behind the camera into the limelight
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