6 Curated Boxes For Those Who Like Unpredictable Gifts | Verve Magazine - Part 5
India's premier luxury lifestyle women's magazine
Luxury & Brands
November 23, 2016

6 Curated Boxes For Those Who Like Unpredictable Gifts

Text by Sadaf Shaikh

From jams to stationery, founders tell you exactly what goes into the making of the perfect present

THE GOURMET JAR

The inception: Founder Apeksha Jain first made a banana rum jam to satiate her husband’s craving for a similar jam that they had tasted on a holiday in Burgundy. Being passionate about cooking and experimenting, she started concocting more flavours at home and in a eureka moment realised that there was an untapped market in India for personalised jams. She decided to make a business out of it and it worked out better than she could have hoped.

Why you should choose them: They offer a plethora of unique flavour combinations like orange whisky marmalade, mango jalapeno preserve and smoked aubergine relish among others. Added to it is the fact that their products are completely handmade using only natural ingredients and contain no chemicals or additives.

Quirkiest creations: “We recently received a request to create a gift pack for a 4 year old who was apparently a big fan of our orange marmalade. Initially, I was quite skeptical about reconciling our design aesthetic with the kind of packaging that would appeal to a little kid. I kept an open mind and got to work which is when  I got inspired by the fictional character Paddington Bear and his love of marmalade. I put that on the box and the boy was ecstatic!”

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