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July 12, 2016

Fendi Casa’s New Capsule Collection Oozes Italian Panache

Text by Saumya Sinha

The line brings to life architect Guglielmo Ulrich’s furniture designs that were initially meant for the historic Square Colosseum

Roman fashion house Fendi’s rapport with interior design goes back to 1987 when Alberto Vignatelli — CEO of Luxury Living Group — founded Fendi Casa with the idea of decorating rooms with the same elegance that the brand’s clothes and accessories have dressed generations of women. More recently, in an endeavour to revive the forgotten, it inaugurated its new headquarters at the Palazzo della Civiltà Italiana, aka the Square Colosseum — an iconic building in Rome which was conceived in 1937 as part of the EUR region that was chosen for the World’s Fair in 1942. The Italian fashion giant is now paying homage to well-known architect Guglielmo Ulrich, who was among the countless designers, artists and intellectuals called upon in the 1930s to give shape to this new area. He originally conceptualised the furniture for the Square Colosseum in perfect harmony with the colossal structure, but his work never saw the light of day as World War II prevented the fair from ever taking place.

Ulrich’s sketches eventually served as the inspiration for a capsule collection created by Fendi Casa. This fine range — embellished with leathers and fabrics — at last adorns the Square Colosseum. Two pieces from the line, the P02 armchair and the T01 table, which were presented at the furniture fair Salone del Mobile 2016, will be retailed as part of the coveted Fendi Casa Icons collection. And the D01 double-sided S-shaped sofa, and P01 and S01 armchairs from the line had been on display (and not sale) at the Fendi boutique in Montenapoleone, Milan for the entire duration of the exhibition. The brand’s fine workmanship are evident in each piece, making it pretty clear that when it comes to distinct designs, you can count on the brand to take your breath away.

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