India's premier luxury lifestyle women's magazine

Verve People

Book Fairies Worldwide, Books, Featured, Huda Merchant, Jeddah Reads, Literacy, Literary Arts, Literary Culture, Online Exclusive, Read, Reading

The book-based social initiative is changing lives, one page at a time
Read more

Salma Sultan, Neethi Ravindran, Usha Albuquerque, Doordarshan
March 18, 2019

Before cacophonous primetime news hours proved why we call it the ‘idiot box’, there was once a steadier approach to the reportage of national events. When Doordarshan was the predominant news channel back in the day, some of the country’s pioneering anchors were a group of women whose names became — and for many Indians still remain — synonymous with broadcast news back in the day. Salma Sultan, Neethi Ravindran and Usha Albuquerque, who continued to rule the small screen well into the ’90s, speak to Verve about being the faces and voices of our nation
Read more

Sachin Tendulkar, Pepsi

Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
Read more

Baba Sehgal, Indian rapper

Mapping The Unique Trajectory Of Baba Sehgal’s Success

Text by Akhil Sood. Photographs by Shweta Desai. Styling by Akanksha Pandey. Make-Up by Hina Patel at Make-Up Designory

For a lot of young Indians today, he might only be relevant as a postmodern, internet celebrity – the guy who writes meme-tastically absurd lyrics about rajma and flatulence. However, the origin story of Baba Sehgal’s fame actually began almost 30 years ago, during the Indipop boom...
Read more

Aamir Khan, Featured, Kiran Rao, Online Exclusive, Rubaru Roshni, Svati Chakravarty Bhatkal, TV show
January 25, 2019

After a successful season of Satyamev Jayate, the journalist-turned-film director readies for her next big release with Aamir Khan
Read more

January 24, 2019

Shahnaz Habib, the JCB Prize for Literature-winning translator, talks to Preksha Sharma about the joys and perils of translation
Read more

January 23, 2019

While poets face the harshest criticism for emotions getting lost in translation, we speak to Chabria, who translates layered, dense and, at times, rapturously erotic poetry
Read more

Francois-Xavier Durandy

Process, cultural contexts, challenges and recognition... we speak to Durandy, who recodes Hindi films — from the Indian head bobble to a sindoor-lined maang — for the French viewer
Read more

Aarifa Bhinderwala, Pole dancer, Ranjana Dave, Odissi dancer

What Happens When A Pole Dancer And An Odissi Master Spend An Afternoon Crossing Forms

Text by Sadaf Shaikh. Photographs by Debarati Sanyal. Styling by Shweta Navandar. Hair and Make-Up by Saher Ahmed, Faze Creative Management. Location Courtesy: The Space, Juhu, Mumbai

Dancing might be poetry in motion, but there’s a science to it. Pole dancer Aarifa Bhinderwala’s agile spins and inversions defy gravity, and Odissi dancer Ranjana Dave elevates simple physics to keep her lower body firmly grounded while her torso is fluid and snake-like. Verve spends an afternoon watching how the two women’s mutual intuition for movement results in beautiful synchronicity
Read more

Ariana Gupta, Beauty and the Beast, Cinderella, Disney princesses, Featured, Feminism, feminism in India, feminist book, feminist fairy tales, Gender Equality, New Age Fairy Tales, Online Exclusive, Sleeping Beauty, Snow White, The Little Mermaid, young feminists in India

Analysing the flaws in some of our much-loved fairy tales, the class 12 student created modern-day, empowered renditions of Disney's beautiful and subservient princesses
Read more

Beauty, Fashion, Featured, Gender Dysphoria, LGBTQIA, Model, Online Exclusive, Style, Taksh Sharma, Trans, Transgender
December 28, 2018

Fashion Stylist, Model And Trans Person Taksh Sharma Takes Us Through Her Transitioning Journey

Text by Shubham Ladha. Photographs by Taksh Sharma, Mannat Malik and Two Point Two Studios

From coming out as gay to transitioning into a woman, 2018 has been a landmark year for her in more ways than one
Read more

Bachpan Bachao Andolan, Child Exploitation, Child Labour, Child Slavery, Child Trafficking, Children, Davis Guggenheim, Derek Doneen, Documentary, Featured, Film, Kailash Satyarthi, Nobel Peace Laureate, Online Exclusive, Save The Childhood Movement, The Price Of Free

The Nobel Laureate tells us about the struggles and rewards of helping children live freely, captured in this new award-winning documentary
Read more