India's premier luxury lifestyle women's magazine

Ruby’s Organics

Rubeina Karachiwalla, Ruby’s Organics
April 30, 2018

Rubeina Karachiwalla launched Ruby’s Organics, India’s first full-fledged organic make-up line last year. The entrepreneur interacts with Verve about how her brand stands up against its chemical counterparts
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rubeina karachiwalla, ruby's organics, india's first organic cosmetic brand

Rubeina Karachiwalla, founder of Ruby’s Organics, talks to us about the making of her brand, struggles of a first-time entrepreneur, and the idea of healthy cosmetics
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