Rouka by Sreejith Jeevan

Indigenous practice combined with modern implementation unlock the future of a sustainable clothing industry that champions handmade textiles
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The menswear retail sector has undergone a visible evolution as it moved from offering just boring basics or expensive designer garments to including multi-designer men’s stores and Instagram brands that are eco-friendly and influenced by street style. Verve gives you an overview of the ready-to-wear market while highlighting a mix of well-established and under-the-radar labels
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Rouka's Sreejith Jeevan imagines a design utopia where craftswomen from far-flung rural regions work in harmony with large retailers
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