Pernia Qureshi | Verve Magazine - Part 2
India's premier luxury lifestyle women's magazine

Pernia Qureshi

Bollywood Style Awards

Bollywood Style Awards 2011

Text by Sohiny Das. Photographed by Joy Datta. Styling and realisation by Nirali Mehta

With blurring boundaries between ‘fashion’ and ‘costume’ design, we have been hoping to see some spectacular sartorial statements on the silver screen. 2010 had its share of attempts, but none quite hit bullseye. The good news is that the days of the ‘conventional Bollywood’ wardrobe seem to be numbered, as chiffon and sequins lose their monopoly. Also, we appear to have stepped beyond large initials on our chests and taken to discreet brand flaunting, combining high-end and high-street, but not confusing categories. It is a good time for both cinema and fashion, and Sohiny Das seems to think that we are on to something golden in the future, though the present looks a little uncertain. She selects the films which have appealed with their distinctive costumes and styling, and also those which have had moments of impact. Verve recreates these memorable scenes with one of the most promising new faces of Bollywood, actress Sonal Chauhan
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