India's premier luxury lifestyle women's magazine

Pepsi

Sachin Tendulkar, Pepsi

Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
Read more

Amul Butter
September 02, 2014

Mapping the Mascots

Text by Priyanka Monga

Recalling the icons of humour and change through the decades, gifted to us by the world of advertising, Verve pens the tales of their breakthrough moments
Read more