India's premier luxury lifestyle women's magazine

Kailash Surendranath

Sachin Tendulkar, Pepsi

Before the turn of the century, advertisements weren’t as ephemeral or easily forgotten as they are today. We were constantly greeted by the same limited number of commercials on every channel — of which there were only a handful — and ad makers could create a lasting impression thanks to a dedicated viewership. Featuring some of the country’s biggest stars, these ‘hidden persuaders’ continue to be as impactful as they were during the decade in which they were first aired, perhaps due to the immense cultural value we seem to place on nostalgia.
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Jaideep Mehrotra, Khushnuma Khambatta, Seema Mehrotra, Arzan Khambatta

A stately affair organised recently by the Bharat Maa Shaheed Samman Trust, in association with Verve and Royal Fables
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