Shoe At First Sight

Verve‘s personal style with Sabine Heller:

We manage to catch Sabine Heller, CEO of ASmallWorld, the online luxury travel community, quite literally with her suitcase. Having been on the road for the past four weeks, her suitcase opens up to reveal a river of churning colour. “Everyone gravitates towards the one look that they feel represents them the best, and mine just happens to be more Bohemian. I do have a litany of little black dresses though,” she says.

Sabine ran the Villency Emerging Fashion Fund, a fashion incubator that worked with young American designers at the nascent stage of their careers – brands like Proenza Schouler, Thakoon, Derek Lam, Ruffian and Maria Cornejo. “If I like something in particular I prefer to visit a designer’s studio and buy it directly from there. My social life is much more in the creative world than my business life is, so my relationship with fashion has to do with my relationship with people, not with my relationship to ‘things’,” she says. It’s the same spirit of conviviality she brings to ASmallWorld, viewing it as a platform to bring together people for experiences money can’t buy.