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Verve People
June 19, 2014

Power Game-Changer: Rohini Iyer

Text by Nasrin Modak. Photograph by Rohan Shreshta

The owner of Raindrop Media, the country’s leading media management company, Rohini Iyer thrives on challenges and never switches off. After all she says, “All I want is everything!”

The owner of Raindrop Media, the country’s leading media management company, loves the highs, drama, intensity and madness of managing temperamental stars. It comes naturally to someone who started her career as a film journalist at 16. Through her journey from an employee to an entrepreneur, Rohini Iyer has carved her niche as a consistent performer. Every few weeks, her company signs on some of the biggest names and films in Bollywood including Saif Ali Khan, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Priyanka Chopra, Abhishek Bachchan, Ekta Kapoor and Hrithik Roshan. Not surprising then, that Iyer has resounding clout in an industry she understands and navigates well. Besides handling everything from press meets to film screenings, Iyer is also there to lend support to stars when something isn’t going right or if a story about their personal life hits the headlines.

Winning mantra: Goes with her instinct, doesn’t like to abide by the rules and the sky is her limit.

Lives by: ‘We’ve always stood for things we believe in and never compromise on our integrity as a company. We aren’t afraid to say ‘no’.’

Next: Launch of Anam Cara, the company’s lifestyle division and the developing of a media buying and marketing wing.

Thrives on: Challenges. ‘Promoting small-budget, high-content films pushes us to come up with out-of-thebox strategies since run-of-the-mill promotions don’t work for these films that have a niche audience.’

Turning Point: ‘Becoming a publicist for Main Hoon Na.’

A day in her life: ‘Power-packed, larger than life, filled with madness, and always accompanied with a smile.’

Work is: ‘Maximum fun. My clients are my friends too. I have a very strong sense of integrity when it comes to work. I’ve never taken my success for granted and I’m constantly pushing the envelope to do it bigger and better.’

Starry tales: ‘It’s not about telling them what to do but about giving them direction. If I don’t tell them the truth, who will? Interacting with them closely is living in a dream and I hope to never wake up.’

Time off: ‘I don’t switch off…. But I make it a point to watch at least one movie a day and am an avid reader.’

The future holds: “World cinema is still waiting. All I want is everything!”

Favourite quotes: ‘Greed is good,’ Gordon Gekko in Wall Street.’

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