India's premier luxury lifestyle women's magazine
Fashion
July 09, 2015

Little Black Doodles: Aditi Deo

Illustration by Aditi Deo

On a ramp – and off it too – fashion is all about visuals, about making a statement, or even chanellising your inner artist.

Aditi Deo
Size Matters

Concept
“The obsession over physical size has destroyed many young lives for millennia just because our priorities as a society are terribly misplaced. What should matter is the size of your heart for giving, the size of your intellect for living, and the size of your growth as an individual. What should matter is the size of your contribution to the world around you.”

About the artist
Aditi Deo is ‘the brain and pen’ behind The Doodle Factory. She is a self trained artist, designer and calligrapher, and says that the graphic design company is her version of “taking a D.I.Y. project too far”. Deo has been freelancing as a graphic designer for the past 15 years.

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