India's premier luxury lifestyle women's magazine
Fashion
March 03, 2015

I, Me, Myself and Gucci

Text by Wyanet Vaz

Gucci’s new film featuring Lykke Li with her Lady Web sling bag, is all about finding your inspiration, and embracing the solitude


Just when we got done with the singles parties for V-Day and are approaching Women’s Day, the buzz seems to revolve around celebrating our alone-ness. To second that, Gucci’s new collaboration with singer-songwriter Lykke Li is all about the lone warrior, beautifully filmed with a 70s filter. With the soundtrack titled Just Like A Dream, the short film has a bohemian vibe that reminds us of the wild and free Hippie Movement. Carrying her Gucci Lady Web sling bag, Lykke strolls across record stores and watches sunsets, while collecting inspirations for her songs. We love the use of polaroids, iconic snakeskin prints, joys of freedom and of course, the 70s rewind.

Watch the full video here:

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