India's premier luxury lifestyle women's magazine
Fashion
January 29, 2015

Designer Focus: Nida Mahmood

Text by Priyanka Monga. Photographs by Gulshan Sachdeva

Verve lists the style-makers who earned our applause for being ahead of the curve

  • Nida Mahmood, Wills Lifestyle India Fashion Week Spring/Summer 2015
  • Nida Mahmood, Wills Lifestyle India Fashion Week Spring/Summer 2015
  • Nida Mahmood, Wills Lifestyle India Fashion Week Spring/Summer 2015
  • Nida Mahmood, Wills Lifestyle India Fashion Week Spring/Summer 2015

The designer has finally managed to raise the bar this time with a collection that was as whimsical as it was wearable. Mahmood has accomplished the right balance of kitsch and practicality that results in some covetable ensembles such as the printed shirt dresses, maxi skirt-top sets, quirky saris teamed with fun blouses in fabrics ranging from silks, cottons, handloom to man-made fibers. The colour palette was the star, inspired from the old-world interiors of Irani cafes and the signature Mahmood kitschy prints were intelligently set on simple and clean shapes. But at the same time, we urge her to experiment with newer silhouettes, next time.

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