Dior Homme’s Shanghai Happening

On 18 april 2014, Dior Homme showed its Winter 2014-2015 collection in Shanghai. This second of two international runway shows was presented in the city’s new private museum of contemporary art, The Long Museum, which houses the largest private collection of contemporary art in China.

Besides the creative mix of international models and Chinese mannequins, what took our breath away was what Dior had devised as a happening: the fashion show concluded with a projection of images of giant lilies-of-the-valley, symbol of the house of Dior.