A Fashionable Treaty | Verve Magazine
  • Dec-Jan 2021
  • Volume 20
  • '21 Issue 01
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November 16, 2014

A Fashionable Treaty

Overheard: “Make fashion, not war?” at Gucci’s new store opening in Moscow

Gucci made a stop in Moscow with its newly opened boutique at GUM shopping mall. The city’s elite eagerly looked on as Frida Giannini metaphorically opened the gates to Promised Land. The Gucci store housed in the palatial complex assured VIP access to Italian haute couture.

 

Tags: Fashion, Featured, Frida Giannini, Gucci, Moscow, Online Exclusive, Parties, Russia
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