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September 08, 2016

Should Apple’s Updates Be ‘Path-Breaking’?

Text by Sahil Parikh

Looking for innovation in Apple’s new launches? Verve finds the devil in the details….

People who know me have figured that I am a big fan of Apple Inc. and their product philosophy. So, like every year, around the same time, I am forced to cheer up friends who are saddened by the ‘why-is-the-new-phone-not-path-breaking’ syndrome. People wait for the next, completely re-designed iPhone. They want something ‘different’. Why would Apple overhaul an award-winning product or revamp what is considered to be the gold standard for mobile phones?

I believe that incremental improvements lead to breakthrough ideas, and every new iteration of the phone leads to a better handset and experience. Just like with everything else, where you have to challenge yourself and beat what you put out last year. People who understand Apple know that they are all about craftsmanship, attention to detail, and a quest for perfection.

So, if Apple is not going to overhaul the design, then where is the innovation?

Mostly, it’s inside the phone.

1. The iPhone 7 and 7 Plus is packed with the new A10 chip which is twice as fast as the iPhone 6.

2. Constructed with an incredibly strong 7000 Series aluminium. How many companies actually experiment (and brag about it) about the materials that make up the phone?

3. 25% brighter retina HD display.

4. Longest battery life ever in an iPhone.

5. Splash and water resistant.

6. 12MP camera and 7MP FaceTime HD Camera and optical image stabilisation.

7. The courage to ditch the audio jack and move to wireless headphones called AirPods. They come with their own audio-processing chip to enable higher-quality sound, and they can also detect if the earbud is in the user’s ear. Brilliant!

(…and many more improvements. Read more details here.)

Path-breaking is in the details. Coupled with iOS 10 (which I have been using for the last few months), it is going to be a great update!

If this is not towards a better future, then what is?

Sahil Parikh is the author of The SaaS Edge and founder of Brightpod.com.

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