India's premier luxury lifestyle women's magazine
Technology
June 11, 2014

Fendi’s D-I-Y Project

Text by Wyanet Vaz

If deep down you have a Carrie Bradshaw in you, Fendi’s myBaguette app should be your new BFF

  • Fendi My Baguette app
  • Fendi My Baguette app
  • Fendi My Baguette app
  • myBaguette by Silvia Venturini Fendi
    myBaguette by Silvia Venturini Fendi
  • Fendi Baguette by Sylvie Fleury
    Fendi Baguette by Sylvie Fleury
  • Fendi Baguette by Clara Halter
    Fendi Baguette by Clara Halter
  • Fendi Baguette by Michelangelo Pistoletto
    Fendi Baguette by Michelangelo Pistoletto
  • Fendi Baguette by Delia Brown
    Fendi Baguette by Delia Brown
  • Fendi Baguette by Kristy Cha Ray Chu
    Fendi Baguette by Kristy Cha Ray Chu

Highly popularized by the Sex and the City girls, the iconic Baguette bag has endured fashions as it still tops the list of covetable accessories. Created in 1997 by Silvia Venturini Fendi, it is named after the French loaf due to its resemblance. The Baguette has been produced in over 1000 versions and now allows you to furnish it with your own imagination.

Beating the Instagram filters hands down, is Fendi’s new myBaguette app that lets you get arty, and is totally addictive. The app hands you a blank canvas in the form of a white Baguette bag and leaves you to run wild with the plethora of paint brushes, colours and filters. The best part — you can plaster the bag with personal photos and images to create your own limited edition.

Once your digital Baguette is ready, you can share it with Fendi. Depending on your ability to amaze them, your creation will find a spot on the Fendi Baguette Community and Fendi’s social network. From among the shortlisted ones, Silvia Venturini Fendi will personally select the ‘Baguette of the month’.

If you’re looking for inspiration, don’t miss the art gallery section that showcases real Baguettes realized by top international artists such as Tom Sachs, Michelangelo Pistoletto, Richard Prince, Lucy and Jorge Orta, Hiroshi Senju and Francesco Vezzoli.

You can download the app for free on iTunes or Google Play. Will your own Baguette bag see light of day? Well, you just never know!

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